Insights & Thinking

The Celerity3 Blog

Practical insights on GTM strategy, AI-powered marketing, and the statistical approach to building revenue machines.

Featured

The 1-1-1 Framework: Why Most Product Launches Fail Before They Start

Most companies launch products before they've answered three fundamental questions. Here's why that's the single biggest reason GTM strategies fail — and how to fix it.

Feb 18, 20266 min read
AI & Marketing8 min read

How AI Compresses the GTM Timeline from Months to Weeks

The companies winning in 2026 aren't the ones with the biggest budgets — they're the ones using AI to move faster than their competitors can react. Here's our playbook.

Feb 10, 2026Read →
Kaizen7 min read

Applying Kaizen to Digital Marketing: The Statistical Approach to Continuous Improvement

Kaizen isn't just a manufacturing philosophy. Applied to marketing, it becomes the most powerful framework for building campaigns that compound in effectiveness over time.

Jan 28, 2026Read →
PPC9 min read

Google PPC in 2026: What's Changed and What Still Works

AI-driven bidding, Performance Max, and the death of broad match keywords have reshaped Google PPC. Here's what the data says about what's actually driving ROI right now.

Jan 15, 2026Read →
Revenue5 min read

Why Performance-Based Marketing Compensation Changes Everything

When your agency's compensation is tied to your revenue outcomes, the entire dynamic of the relationship changes. Here's what that looks like in practice.

Jan 5, 2026Read →
SEO/GEO7 min read

GEO: The New Frontier Beyond Traditional SEO

Generative Engine Optimization is changing how brands get discovered. As AI-powered search reshapes the landscape, here's how to position your brand for the next era.

Dec 20, 2025Read →

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